Measuring customer pre-purchase satisfaction in a retail setting
Year of publication: |
2014
|
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Authors: | Huang, W. Y. ; Dubinsky, Alan J. |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 34.2014, 3, p. 212-229
|
Subject: | retailing | pre-purchase | customer satisfaction | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Beziehungsmarketing | Relationship marketing |
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