Reverse psychology marketing : the death of traditional marketing and the rise of the new "pull" game
Indrajit Sinha ; Thomas Foscht
| Year of publication: |
2007
|
|---|---|
| Authors: | Sinha, Indrajit ; Foscht, Thomas |
| Publisher: |
Basingstoke : Palgrave Macmillan |
| Subject: | Verkaufspsychologie | Verkauf | Pull-Strategie | Marketing | Psychological aspects | Selling |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | xiv, 198 p. : graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-230-50754-9 ; 978-0-230-50754-8 |
| Classification: | Wirtschaftssoziologie, Wirtschaftspsychologie ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004875892