Sales Force-Generated Marketing Intelligence
Year of publication: |
2011
|
---|---|
Authors: | Evans, Kenneth R. ; Miao, C. Fred |
Published in: |
The Oxford handbook of strategic sales and sales management. - Oxford : Oxford Univ. Press, ISBN 978-0-19-956945-8. - 2011
|
Subject: | Marktforschung | Market research | Verkaufspersonal | Salespeople | IT-gestütztes Marketing | Computer-assisted marketing | Vertrieb | Physical distribution |
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