Sales force-generated marketing intelligence
Year of publication: |
2011
|
---|---|
Authors: | Evans, Kenneth R. ; Miao, C. Fred |
Published in: |
The Oxford handbook of strategic sales and sales management. - Oxford [u.a.] : Oxford Univ. Press, ISBN 0-19-956945-2. - 2011, p. 174-200
|
Subject: | Vertrieb | Physical distribution | Verkaufspersonal | Salespeople | Marktforschung | Market research | IT-gestütztes Marketing | Computer-assisted marketing |
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