Satisfaction, inertia, and customer loyalty in the varying levels of the zone of tolerance and alternative attractiveness
Year of publication: |
2011
|
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Authors: | Wu, Li wei |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 25.2011, 5, p. 310-322
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Subject: | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Kundenservice | Customer service | Telekommunikationssektor | Telecommunications industry | Taiwan |
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