Segmentation and positioning for strategic marketing decisions
Year of publication: |
1996
|
---|---|
Authors: | Myers, James H. |
Publisher: |
Chicago, Ill. : American Marketing Assoc. |
Subject: | Marktsegmentierung | Positionierung <Marketing> | Marketingstrategie |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Evaluation von Positionierungs- und Kommunikationsstrategien
Cornelius, Britta Elisabeth, (2009)
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Options for implementing a strategy of market segmentation in chinese consumer goods markets
Liu, Yanli, (2005)
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Optimale Positionierung : warum Marktsegmentationen meistens falsch sind!
Mayer de Groot, Ralf, (2006)
- More ...
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Segmentation and positioning for strategic marketing decisions
Myers, James H., (1996)
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Managerial analysis in marketing
Sturdivant, Frederick D., (1970)
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Consumer behavior and marketing management
Myers, James H., (1967)
- More ...