Self-efficacy, trust, and perceived benefits in the co-creation of value by consumers
Year of publication: |
2017
|
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Authors: | Alves, Helena ; Mainardes, Emerson Wagner |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 45.2017, 11, p. 1159-1180
|
Subject: | Self-efficacy | Co-creation | Trust | Perceived benefits | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation |
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