Services marketing - quality and other essentials
Simon G. Fauser
| Year of publication: |
2017
|
|---|---|
| Authors: | Fauser, Simon Georg |
| Institutions: | Shaker Verlag (publisher) |
| Publisher: |
Aachen : Shaker Verlag |
| Subject: | Dienstleistungsmarketing | Services marketing | Dienstleistungsqualität | Service quality | Dienstleistungsangebot | Marketing | Qualitätsmanagement |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | XIII, 206 Seiten Illustrationen 24 cm x 17 cm, 333 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 3-8440-5178-3 ; 978-3-8440-5178-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011630829