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The changing landscape of consumerism : advancing the SOR framework of stimuli that encourages impulsive online consumption
Keegan, Fiona, (2021)
Drivers of consumer attitudes towards online shopping in the Indian market : analysis through an extended TAM model
Reyes-Mercado, Pável, (2017)
Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh, (2020)