Short-term and long-term effects of marketing strategy
Year of publication: |
2012
|
---|---|
Authors: | Hanssens, Dominique M. ; Dekimpe, Marnik G. |
Published in: |
Handbook of marketing strategy. - Cheltenham [u.a.] : Elgar, ISBN 1-78195-154-3. - 2012, p. 457-469
|
Subject: | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance |
-
Marketing department power and firm performance
Feng, Hui, (2015)
-
Bhuian, Shahid N., (2013)
-
The relationship between the innovation orientation and organizations' performance in Romania
Ionescu, Adrian, (2015)
- More ...
-
Time-series models in marketing
Dekimpe, Marnik G., (2008)
-
Models for the financial-performance effects of marketing
Hanssens, Dominique M., (2008)
-
Time-series models in marketing : some recent developments
Dekimpe, Marnik G., (2010)
- More ...