Simultaneous advertising as a signal of product quality
Bill Z. Yang
| Year of publication: |
1994
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|---|---|
| Authors: | Yang, Bill Z. |
| Published in: |
Australian economic papers. - Richmond, Vic. : Wiley-Blackwell, ISSN 0004-900X, ZDB-ID 207583-0. - Vol. 33.1994, 63, p. 186-199
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| Subject: | Produktqualität | Product quality | Produkt | Product | Duopol | Duopoly | Werbung | Advertising | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001182871