Social marketing and its influence on animal origin food product consumption

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Section 1. The need for social marketing. Chapter 1. The psychology of meat consumption ; Chapter 2. The health impact of eating foods of animal origin: evidence regarding animal foods, health, and disease risk ; Chapter 3. Livestock's near-term climate impact and mitigation policy implications ; Chapter 4. Economic and environmental costs of meat waste in the US ; Chapter 5. Use of antibiotics in animals and its possible impacts in the environment ; Chapter 6. It's the speciesism, stupid!: animal abolitionism, environmentalism, and the mass media -- Section 2. Social marketing tools, mechanisms and approaches. Chapter 7. Flexitarianism and social marketing: reflections on eating meat in moderation ; Chapter 8. Taxing meat and animal food products ; Chapter 9. Flipping the script: creating mass change through social networking sites ; Chapter 10. What is more important: perception of masculinity or personal health and the environment? ; Chapter 11. The baul tradition in Bangladesh: sustainability activism for a meatless dietary culture ; Chapter 12. Is meat a luxury? ; Chapter 13. Genius, creativity and (not) eating meat -- Section 3. Case studies in social marketing. Chapter 14. The social marketing campaign by Greenpeace Mediterranean against broiler chicken consumption ; Chapter 15. The role of the ideology of animal welfare in the consumption and marketing of animal-origin products ; Chapter 16. Towards plant-based diet in Nigeria: hindsight from western meat production and consumption ; Chapter 17. Insights into Chinese diets: a social marketing formative study ; Chapter 18. Marketing an environmentally sustainable catering model: a case study of Medley Hall Residential College in Victoria, Australia ; Chapter 19. Consumption of animal products in Bulgaria: the case for change ; Chapter 20. Meat marketing dissonance: a South African case study -- Section 4. New meat plant-based products and alternatives. Chapter 21. Re-thinking meat: how climate change is disrupting the food industry ; Chapter 22. Marketing meat alternatives: meat myths and their replication in advertising for plant-based meat ; Chapter 23. New meat without livestock

Also available in print.

10.4018/978-1-5225-4757-0 [DOI]

ECONIS - Online Catalogue of the ZBW