Sponsored Search Auctions : Research Opportunities in Marketing
Year of publication: |
[2010]
|
---|---|
Authors: | Yao, Song |
Other Persons: | Mela, Carl F. (contributor) |
Publisher: |
[2010]: [S.l.] : SSRN |
Subject: | Auktionstheorie | Auction theory | Suchmaschine | Search engine | Online-Marketing | Internet marketing |
Extent: | 1 Online-Ressource (57 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Foundations and Trends in Marketing, Vol. 3: No 2, pp. 75-126 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 12, 2009 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Equilibrium analysis of dynamic bidding in sponsored search auctions
Vorobeychik, Yevgeniy, (2008)
-
Maintaining equilibria during exploration in sponsored search auctions
Wortmann, Jennifer, (2007)
-
Stochastic models for budget optimization in search-based advertising
Muthukrishnan, S., (2007)
- More ...
-
A Dynamic Model of Sponsored Search Advertising
Yao, Song, (2008)
-
Yao, Song, (2008)
-
Sponsord search auctions : research opportunities in marketing
Yao, Song, (2008)
- More ...