Strategic marketing in action
Year of publication: |
2007
|
---|---|
Authors: | Brooksbank, Roger ; Taylor, David |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 25.2007, 1, p. 31-44
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Marketing strategy | Competitive advantage | Business performance | United Kingdom |
-
Chahal, Hardeep, (2013)
-
Ladipo, P. K. A., (2016)
-
Marketing capability, competitive advantage, and business performance
Yao, Qiong, (2016)
- More ...
-
Strategic marketing in Chinese manufacturing companies
Huan, Guo, (2008)
-
Brooksbank, Roger, (2008)
-
Strategic marketing in New Zealand companies
Brooksbank, Roger, (2010)
- More ...