Strategic marketing : planning and control
Year of publication: |
2008 ; 3. ed.
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Authors: | Drummond, Graeme ; Ensor, John ; Ashford, Ruth |
Publisher: |
Amsterdam [u.a.] : Elsevier / Butterworth-Heinemann |
Subject: | Marketing | Strategisches Management |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Strategic marketing for nonprofit organizations
Kotler, Philip, (1996)
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Hehenberger, Christian, (1995)
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Strategische Optionen im Marketing : durch Kompetenz und Kundennähe zu Konkurrenzvorteilen
Dichtl, Erwin, (1994)
- More ...
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Strategic marketing : planning and control
Drummond, Graeme, (2001)
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Strategic marketing : planning and control
Drummond, Graeme, (1999)
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Number 7 - Market orientation applied to police service strategies
Drummond, Graeme, (2000)
- More ...