Strategic marketing planning
Colin Gilligan and Richard M. S. Wilson
| Year of publication: |
2003
|
|---|---|
| Authors: | Gilligan, Colin ; Wilson, Richard M. S. |
| Publisher: |
Amsterdam [u.a.] : Butterworth-Heinemann |
| Subject: | Marketing | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 625 S. : Ill., graph. Darst. 24 cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-7506-2246-6 |
| Source: |
Persistent link: https://www.econbiz.de/10004259676