Strategisches Marketing : von der Planung zum strategischen Profil
von Willy Schneider
| Year of publication: |
2013
|
|---|---|
| Authors: | Schneider, Willy |
| Publisher: |
München : Oldenbourg |
| Subject: | Marketingmanagement | Marketing management | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 307 S Ill., graph. Darst. 240 mm x 170 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literatur- und URL-Verz. S. [285] - 297 201308 |
| ISBN: | 3-486-73308-7 ; 978-3-486-73308-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009793193