Strategy for the global market : theory and practical applications
Vladimir Kvint
| Year of publication: |
2016
|
|---|---|
| Authors: | Kvint, V. L. |
| Publisher: |
Abingdon, Oxon : Routledge, |
| Subject: | Welt | World | Theorie | Theory | Globalisierung | Globalization | Internationales Marketing | International marketing | Strategisches Management | Strategic management | Marketingmanagement | Marketing management |
| Description of contents: |
pt. 1. Strategy : theory and methodology -- part 2. Strategy in practice -- part 3. The strategic role of the global emerging market in the global marketplace.
|
Online Resource
| Extent: | 1 online resource (xxviii, 519 pages) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-315-70931-4 ; 978-1-317-48555-1 ; 978-1-317-48556-8 ; 978-1-138-89210-1 ; 978-1-138-89212-5 |
| Other identifiers: | 10.4324/9781315709314 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013182090