Success factors influencing consumers' willingness to purchase brands advertised through the mobile phone
Year of publication: |
2015
|
---|---|
Authors: | Ruiz Mafe, Carla ; Boluda, Inés Küster ; García, Christian Damián |
Published in: |
Mobile electronic commerce : foundations, development, and applications. - Boca Raton, Fla. [u.a.] : CRC-Press, ISBN 978-1-4665-9090-8. - 2015, p. 395-412
|
Subject: | Mobile Marketing | Mobile marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Spanien | Spain |
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