Switching intentions of service providers and cultural orientation
Year of publication: |
2022
|
---|---|
Authors: | Tesfom, Goitom ; Broekhuizen, Thijs L. J. ; Lutz, Clemens |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 34.2022, 4, p. 450-464
|
Subject: | Culture | subscriptions services | switching barriers | switching intentions |
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