Systematic differences in online reviews of hotel services between business and leisure travelers
Year of publication: |
2023
|
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Authors: | Kim, Jong Min ; Ma, Haoxiang ; Park, Sungjun |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 29.2023, 2, p. 189-205
|
Subject: | Content analysis | hotel service | online review | service rating | text mining | Hotellerie | Hotel industry | Dienstleistungsqualität | Service quality | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Text | Online-Handel | Online retailing |
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