The antecedents of word-of-mouth behaviour : the service quality perspective
Ho Yin Wong; Anthony Perrone
| Year of publication: |
2014
|
|---|---|
| Authors: | Wong, Ho Yin ; Perrone, Anthony |
| Published in: |
Strategic marketing in fragile economic conditions. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6232-2. - 2014, p. 185-202
|
| Subject: | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Kurort | Spa | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010416837