The application of social class in market segmentation
James M. Carman
| Year of publication: |
1965
|
|---|---|
| Authors: | Carman, James M. |
| Institutions: | University of California Berkeley (contributor) |
| Publisher: |
Berkeley, Calif. : Univ. of California, Inst. of Business and Economic Research |
| Subject: | Sozialstruktur | Marktforschung | Soziometrik | Soziale Schicht | Social class | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour |
| Extent: | 70 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliography S. 65 - 70 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014375621