The contextual relevance effect on financial advertising
Year of publication: |
2011
|
---|---|
Authors: | Wang, Alex |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 16.2011/12, 1, p. 50-64
|
Subject: | Bankmarketing | Bank marketing | Werbewirkung | Advertising effects | USA | United States |
-
Guerrero, VĂctor M., (1998)
-
Corporate image advertising in the banking industry
Loveland, Karen A., (2019)
-
Kreativität und Controlling? Wie geht das zusammen und welchen Sinn machen Pretests?
Glagow, Hella, (2005)
- More ...
-
Consensus and disagreement between online peer and expert recommendations
Wang, Alex, (2008)
-
The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising
Wang, Alex, (2010)
-
Interplay of investors' financial knowledge and risk taking
Wang, Alex, (2009)
- More ...