The corporate brand
Year of publication: |
1997
|
---|---|
Authors: | Ind, Nicholas |
Publisher: |
Basingstoke [u.a.] : Macmillan Business |
Subject: | Markenname | Management |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Brand resilience : managing risk and recovery in a high-speed world
Copulsky, Jonathan R., (2011)
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Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane, (1998)
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Namen machen Marken : Handbuch zur Entwicklung von Firmen- und Produktnamen
Latour, Susanne, (1996)
- More ...
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Sociopolitical activist brands
Schmidt, Holger Joerg, (2021)
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Ind, Nicholas, (1997)
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Brands with a conscience : how to build a successful and responsible brand
Horlings, Sandra, (2016)
- More ...