The critical contribution of social marketing : theory and application
Gerard Hastings and Michael Saren
| Year of publication: |
2008
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|---|---|
| Authors: | Hastings, Gerard ; Saren, Michael |
| Published in: |
Major theoretical debates and contemporary issues in marketing theory. - Los Angeles, Calif. [u.a.] : SAGE. - 2008, p. 223-238
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| Subject: | Marketingtheorie | Marketing theory | Social Marketing | Social marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Notes: | Aus : Marketing theory ; 3 (2003), 3, pp. 305 - 321 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003611032