The customer satisfaction audit : an eight step approach to ensure that your firm stays focused on customer needs to promote real gains
Abram I. Bluestein ; Michael Moriarty & Ronald J. Sanderson
| Year of publication: |
2008 ; 2. ed.
|
|---|---|
| Authors: | Bluestein, Abram I. ; Moriarty, Michael ; Sanderson, Ronald J. |
| Publisher: |
Axminster : Cambridge Strategies Publ. |
| Subject: | Unternehmen | Marketing | Verbraucherzufriedenheit | Bewertung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 107 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-902433-98-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004928618