The Digital Persona and Trust Bank : A Privacy Management Framework

Information privacy and protection in the United States is a source of great debate in both the academy and industry. Technological advancements in areas such as data warehousing allow aggregation of data across seemingly unrelated sources to create detailed profiles of individuals making privacy pundits cry foul. This tension begs the question, who owns secondary or transactional information of individuals. Currently ownership is with the organization. In this paper we develop a framework that shifts the ownership to the individual. We show how this shift benefits not only the individual but also the organization. We introduce a Trust Bank, an organization acting as an agent for consumers, and describe the benefits of allowing the consumer control their Digital Persona, the electronically aggregated profile created by transactional processes