THE DYNAMIC PRICE-QUALITY DECISION MODEL FOR TWO SUCCESSIVE GENERATIONS OF TECHNOLOGY INNOVATION
Year of publication: |
2011
|
---|---|
Authors: | CHANDA, UDAYAN |
Published in: |
International Journal of Innovation and Technology Management (IJITM). - World Scientific Publishing Co. Pte. Ltd., ISSN 1793-6950. - Vol. 08.2011, 04, p. 635-660
|
Publisher: |
World Scientific Publishing Co. Pte. Ltd. |
Subject: | New product diffusion | optimal control | technology substitution | marketing mix variables | optimal introduction time |
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