The effect of customer relationship management adoption in business‐to‐business markets
Year of publication: |
2012
|
---|---|
Authors: | Zeynep Ata, U. ; Toker, Aysegul |
Other Persons: | Geigenmüller, Anja (ed.) |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 27.2012, 6, p. 497-507
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Customer relationship management | Business‐to‐business marketing | Relationship marketing | Organizational performance | Turkey |
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