The effective use of market research : how to drive and focus better business decisions
Robin J. Birn
| Year of publication: |
2004 ; 4. ed.
|
|---|---|
| Authors: | Birn, Robin |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Marketing research | Marktforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 226 S. 24cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7494-4200-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004284511