The effects of country of origin on Chinese consumers' purchasing behaviour : a case study on wine
Year of publication: |
2006
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Authors: | Li, Leeva ; Hu, Xiaoling |
Published in: |
2006 Business & Economics Society International Conference ; Vol. 2. - Worcester, Mass.. - 2006, p. 403-414
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Subject: | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Wein | Wine | China |
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