The impact of destination exposure in reality shows on destination image, familiarity, and travel intention
Year of publication: |
December 2017
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Authors: | Mege, Stacia Reviany ; Aruan, Daniel Tumpal Hamonangan |
Published in: |
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal. - Depok : Management Research Center (MRC), Department of Management, Faculty of Economics, University of Indonesia, ISSN 2085-5044, ZDB-ID 2894978-X. - Vol. 9.2017, 2, p. 115-122
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Subject: | Destination Image | Destination Marketing | Familiarity | Reality Show | Travel Intention | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Tourismus | Tourism | Markenimage | Brand image | Urlaubsverhalten | Holiday behaviour | Herkunftsbezeichnung | Designation of origin |
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