The impact of order fulfillment service on retailer merchandising decisions in the consumer durables industry
Year of publication: |
2010
|
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Authors: | Davis-Sramek, Beth ; Germain, Richard ; Stank, Theodore P. |
Published in: |
Journal of business logistics : JBL. - Hoboken, NJ : Wiley-Blackwell, ISSN 0735-3766, ZDB-ID 613479-8. - Vol. 31.2010, 2, p. 215-230
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Subject: | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Konsumgütermarketing | Consumer goods marketing | Einzelhandel | Retail trade | Dienstleistungsqualität | Service quality |
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