The impact of QM maturity upon the extent and effectiveness of customer relationship management systems
Year of publication: |
2002
|
---|---|
Authors: | Li, Jing ; Fok, Wing ; Fok, Lillian ; Hartman, Sandra |
Published in: |
Supply Chain Management: An International Journal. - MCB UP Ltd, ISSN 1758-6852, ZDB-ID 2028208-4. - Vol. 7.2002, 4, p. 212-224
|
Publisher: |
MCB UP Ltd |
Subject: | Customer‐oriented performance measures | Quality management | Customer care |
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