The influence of socialisation agents on the fan loyalty of Korean teens
Year of publication: |
2009
|
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Authors: | Yoh, Taeho ; Pai, Hao-ting ; Pedersen, Paul M. |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 6.2009, 4, p. 404-416
|
Subject: | Sportmarketing | Sports marketing | Beziehungsmarketing | Relationship marketing | Jugendliche | Youth | Profisport | Professional sports | Südkorea | South Korea |
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