The interactive advertising model : additional insights into response to spamming
Shelly Rodgers; Qimei Chen
| Year of publication: |
2007
|
|---|---|
| Authors: | Rodgers, Shelly ; Chen, Qimei |
| Published in: |
Internet advertising : theory and research. - Mahwah, NJ [u.a.] : Lawrence Erlbaum Associates, ISBN 0-8058-5109-7. - 2007, p. 259-283
|
| Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003530855