The International marketing digest
ed. by Malcolm H.B. McDonald and S. Tamer Cavusgil
| Year of publication: |
c1990
|
|---|---|
| Other Persons: | McDonald, Malcolm (ed.) ; Cavusgil, S. Tamer (contributor) |
| Institutions: | Chartered Institute of Marketing (contributor) |
| Publisher: |
Oxford [u.a.] : Heinemann Professional Publ |
| Subject: | Internationales Marketing | International marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 366 S 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Includes bibliographical references and index Enth. 25 Beitr. |
| ISBN: | 0-434-91293-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013488999