The language of graphic advertising in Spain : bridging the cultural gap
Miguel Ángel García-Yeste
| Year of publication: |
2009
|
|---|---|
| Authors: | García-Yeste, Miguel Ángel |
| Published in: |
Intercultural business communication and simulation and gaming methodology. - Bern : Lang, ISBN 978-3-03911-688-1. - 2009, p. 175-188
|
| Subject: | Kommunikation | Communication | Werbung | Advertising | Soziale Werte | Social values | Linguistik | Linguistics | Kulturelle Identität | Cultural identity | Spanien | Spain |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003917645