The Managerial Relevance of Marketing Science : Properties and Genesis
Year of publication: |
2020
|
---|---|
Authors: | Wiegand, Nico |
Other Persons: | Becker, Maren (contributor) ; Imschloss, Monika (contributor) ; Reinartz, Werner J. (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Marketing | Marketingtheorie | Marketing theory |
Extent: | 1 Online-Ressource (63 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 12, 2020 erstellt |
Other identifiers: | 10.2139/ssrn.3553184 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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