The New International Price Competition

Considers the problem of meeting the challenge of those less‐developed countries entering the market with industrial products formerly only manufactured in more advanced countries. Argues that this challenge can best be met by non‐price competition i.e. superior product development.

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Year of publication:	1979
Authors:	Mickwitz, Gösta
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 13.1979, 4, p. 147-152
Publisher:	MCB UP Ltd
Subject:	Pricing \| Competitive strategy \| Developing countries \| International trade \| Product development

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000004936 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014725094