The new market leaders : who's winning and how in the battle for customers
Year of publication: |
2001
|
---|---|
Authors: | Wiersema, Fred |
Publisher: |
New York, NY [u.a.] : Free Press |
Subject: | Marktführer | Wettbewerbsstrategie |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Neuenburg, Jesko-Philipp, (2010)
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Kaluza, Bernd, (2000)
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Mittal, Banwari, (2001)
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Nur der Service zählt : wie die besten US-Unternehmen ihre Kunden begeistern
Wiersema, Fred, (1999)
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The B2B agenda : the current state of B2B marketing and a look ahead
Wiersema, Fred, (2013)
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Marketing’s roles in innovation in business-to-business firms : status, issues, and research agenda
Griffin, Abbie, (2013)
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