The power of retail branding : innovative marketing strategies for achieving brandpower
Arthur A. Winters ...
| Year of publication: |
2005
|
|---|---|
| Other Persons: | Winters, Arthur A. (contributor) |
| Publisher: |
New York, NY : Visual Reference Publ. |
| Subject: | Markenführung | Brand management | Marketingmanagement | Marketing management | Einzelhandel | Retail trade | Innovation | Werbegrafik | Marke |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | 175 S zahlr. Ill 31cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | hbk.. - : £25.00 : CIP entry (Aug.) |
| ISBN: | 1-58471-078-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002851051