The reciprocal effects of brand extensions on brand knowledge
by Diane Whitney
| Year of publication: |
1997 ; [Mikrofiche-Ausg.]
|
|---|---|
| Authors: | Whitney, Diane |
| Subject: | Markentransfer | Markenbekanntheit |
| Extent: | VII, 187 S. . graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | College Park, Univ. of Maryland, Diss., 1997 |
| Notes: | Mikrofiche-Ausg.: Ann Arbor, MI : UMI, 1998. 3 Mikrofiches |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004377460