The relationship model of internet advertising effect : an examination of computer advertising
Year of publication: |
2011
|
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Authors: | Wu, Shwu-ing ; Chen, Jui-ho ; Liu, Ping-liang |
Published in: |
Journal of international marketing and marketing research. - Brixham, ISSN 1010-7347, ZDB-ID 902865-1. - Vol. 36.2011, 1, p. 3-23
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Subject: | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Taiwan |
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