The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits
Year of publication: |
2011
|
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Authors: | Bian, Xuemei ; Moutinho, Luiz |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 45.2011, 1/2, p. 191-216
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Counterfeiting | Brand image | Consumer behaviour | United Kingdom |
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