The role of e-services in the transition from the product focus to the service focus in the printing business : case Lexmark
Esko Penttinen; Timo Saarinen; Pekka Sinervo
| Year of publication: |
2009
|
|---|---|
| Authors: | Penttinen, Esko ; Saarinen, Timo ; Sinervo, Pekka |
| Published in: |
Cases on managing e-services. - Hershey, Pa. [u.a.] : Information Science Reference, ISBN 978-1-60566-064-6. - 2009, p. 156-165
|
| Subject: | Leistungsbündel | Bundling strategy | Electronic Commerce | E-commerce | IKT-Sektor | ICT industry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003769552