The role of product newness in activating consumer regulatory goals
Year of publication: |
September 2016
|
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Authors: | Luo, Yong ; Wong, Veronica ; Chou, Ting-Jui |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 33.2016, 3, p. 600-611
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Subject: | Regulatory goal | Goal activation | Product innovation | Regulierung | Regulation | Innovation | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development |
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