The role of proximity in omnichannel customer experience : a service logic perspective
Year of publication: |
2022
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Authors: | Dalla Pozza, Ilaria |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5826, ZDB-ID 2495133-X. - Vol. 33.2022, 4/5, p. 774-786
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Subject: | Customer experience | Omnichannel communications | Omnichannel service deliveries | Proximity | Psychological distance | Service logic | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Multikanalvertrieb | Multichannel strategy | Geographische Entfernung | Geographic distance | Dienstleistung | Services |
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