The role of WOM and dynamic capability in B2B transactions
Year of publication: |
2014
|
---|---|
Authors: | Kim, Hyekyoung |
Published in: |
Journal of Research in Interactive Marketing. - Emerald Group Publishing Limited, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 8.2014, 2, p. 84-101
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Relationship marketing | B2B marketing |
-
Process control for monitoring customer engagement
Malthouse, Edward C., (2019)
-
One-to-one and one-to-many business relationship marketing : toward a theoretical framework
Niculescu, Mihai, (2013)
-
Loyalty in the business-to-business service context : a literature review and proposed framework
Bardauskaite, Indre, (2014)
- More ...
-
The role of WOM and dynamic capability in B2B transactions
Kim, Hyekyoung, (2014)
-
The quality of word-of-mouth in the online shopping mall
Kim, HyeKyoung, (2010)
-
The quality of word-of-mouth in the online shopping mall
Kim, HyeKyoung, (2010)
- More ...